The development of the Aquatic Products City plays a significant role in enhancing the modernization of Zhoushan fisheries base, promoting aquatic products circulation and export, and propelling the development of both the fishing port and the city. So far the city has become one of the national leading enterprises of agricultural industrialization, one of the national aquatic markets and the demonstration Parks of modern service industry of Zhejiang Province, one of top 100 business markets, one of top 20 aquatic products wholesale markets, one of 10 most contributing markets in Zhejiang Province.

Contributions of the city:

First, it propels the development the Zhoushan ocean economy and trading industry. Aquatic product city has attracted a large people flow, capital flow and information flow. Furthermore, the construction of “Binhai Plaza” will surely promote the development of marine economy and trade services as well as the prosperity and development of Shenjiamen.

Second, it promotes the industrialization of fisheries and enhances the impact of the Zhoushan fishery in the country. The city has established stable buying and selling relations with more than 5,000 fishing boats and operated fishermen Service Center to provide all kinds of information and services for fishery production to successfully help fishermen solve many problems like selling and supplying. So far it has been a very important way to help fishermen lower the costs and increase the income.

Third, it invigorates the circulation and processing of aquatic products. With the development of aquatic product city, nearly 500 aquatic products processing enterprises in Zhoushan have been provided adequate raw products. Moreover, the city runs a transport company to coordinate the selling and producing of the industry.

Fourth, it promotes the transformation of the old city, forming new complexes of the city. Based on the spirit of "high starting point, high standard, high taste", the organic integration of well planned architectures, urban plazas, elevated roads and city view is strictly required to construct new complexes of the city of Putuo.

Nowadays, both the Agriculture Department of the central government and the government of Zhejiang province support to construct national large market, moreover, the local government of Zhoushan also decides to carry out “four districts and one central city” construction plan. Thus the Aquatic city currently has unprecedented advantage so that we need to commit ourselves to aiming at “large market, large logistics, large industry” as well as to implementing “one focus, two wings” strategy. Adherently, the goal for the Aquatic city to achieve in the near future is to become one of the most important and largest aquatic products wholesale markets in the country with first-class facilities, management and service. That is , The Aquatic city aims to become the aquatic products logistics center, price decision center, information center, exhibition center and tourism center. In order to achieve the goal, we need to accelerate following four transformations:

1.Transform the market from the simple fishery market to the comprehensive one.

First, we need to keep professional. We need to keep the status of a professional trading market of aquatic products meanwhile to develop other industries like commerce, tourism, shopping and exhibition to implement a win-win cooperation among different industries. Besides, we need to accelerate the aquatic product city renovation project with the investment of 850 million yuan to further the development. The new construction covers an area of 100,000 square meters and accounts for 190,000 square meters.

Second, we need to consolidate the industrialization of fisheries. We need to make full use of the market’s "distribution" function to deepen the market-oriented industrial management system to form an industry network that connects fisheries, wholesale markets and industry base to promote the industry of aquatic product circulation in China.

Third, we need to strive to be internationalized. we need to plan and construct bonded freezing storehouses with large tonnage, large loading docks and large international trading center of aquatic products. Bonding, warehousing, processing and trading of aquatic products can be conducted to raise the level of internationalization of the market. Till then, the market will be more than just a trading platform for aquatic products in Zhoushan, but an international and comprehensive market of aquatic products.

2.Transform from the low level, traditional market to the modern one.

First, we need to innovate the modern logistics. That is, we need to plan and construct large modern aquatic products logistics and distribution centers, equipped with large-capacity storage refrigerators, standard imported aquatic products distribution centers, integrated cold chain transport convoys, and other supporting facilities. Besides, we should improve aquatic product city logistics distribution system and modernize the aquatic products logistics.

Second, innovation service system is also required. We should establish and improve the producing, processing, packaging, transporting, refrigerating and preserving standards, raise the efficiency in sorting, transporting, preserving and other aspects of productivity and ensure the security of aquatic products, build up business credit management system, enhance the competence to compete in the international market of aquatic products. Moreover, we need to speed up supplies, such as water and electricity supply and fisheries logistics facility construction, improve fishermen's living and production material supply system and strengthen the services.

Third, management mechanisms should be innovated. In accordance with the new concept of modern market management, we need to adjust the industrial structure to rationalize the organizational structures, diversify the investors, further clarifying property rights and reform enterprise ownership reform to achieve strategic development, electronic transactions, intensified operation.

3. Transform from the simple aquatic products trading to the comprehensive and diversified industrial operation.

First, we need to build advanced aquatic product trading markets and foster tourism industry. With advantageous location and concentrated flow of people, goods, information and capita, we should aim to establish the Western business circle of Shenjiamen surrounding the aquatic products city and offer a much larger aquatic products market for both the local seafood processing enterprises and merchants from other places by expanding fresh seafood market, and strengthening the function of aquatic resource gathering.

Second is to extend the industrial chain and develop tourism business services. Depending on specialty seafood resources and strong cultural resources of fishery, we may build seafood centre, tourist shopping street, tourist centers, fishery experience zone and maritime culture exhibition center to promote the aquatic product city to be center of Zhoushan marine culture and seafood culture and to be the first choice for both local people and foreign businessmen to go sightseeing, shopping, and enjoying seafood.

Third, we may develop both exhibition industry and fisheries headquarters economy. We may organize purchasing fairs, trade exhibitions and specialty seafood shows to establish a platform for customers from home and abroad to carry out exchanges and cooperation of aquatic products so as to enhance the international influence and reputation of the aquatic products from Zhoushan.

4. Extend the market service from visible, traditional ways to invisible, e-commerce.

First, we must further improve the electronic trading system of aquatic products, logistics management information system as well as quality control system. We need to construct an efficient, standardized electronic information exchange center of aquatic products and a national services platform to offer the fast and accurate information services.

Second, we should further improve the aquatic products e-commerce platform and expand the scale of aquatic products trading on the Internet to make the traditional market interact with e-market while we are actively promoting electronic trading and settlement of spot transactions of the aquatic products.

Third, we also need to accelerate the research of physical auction of seafood products based on physical market to establish an online auction platform to form suggested price by physical auction, then we can issue instant auction information and compile price index so as to form an authoritative price system and become a leading international seafood price index.